Our spring summer campaign is fronted by a group of diverse individuals who all stand for something, because at Dr. Martens we don’t just make shoes, we’re born out of innovation, creativity and a sprinkling of punk attitude. Whether in their career, a unique viewpoint or the art they create we want to showcase the authentic, everyday lives of the fascinating folk who wear Dr. Martens. Throughout the season we’ll be catching up with these individuals and finding out what makes them tick. First up is Alice Farmiloe, a digital editor with a penchant for Scandinavian design, who rose to the top of the career ladder at a prodigal age.

Alice wears the San Diego Persephone boot.
Alice wears the San Diego Persephone boot.


Hailing from the Yorkshire town of Huddersfield originally, Alice grew up the eldest of five children “I’m from a really big family, and I think being the eldest child makes you quite independent, most of my friends are oldest children too actually”. Inspired by her family’s business, a love of entrepreneurship was instilled in her from a young age. Alice’s passion for all things Scandinavian also started early (before the Scandi-mania that has taken hold of the UK in the past few years) “my grandparents had a house in Copenhagen and my Dad grew up there, so I’ve always had a great love for Danish fashion and design.”

Alice studied International Business with Spanish at Edinburgh University “I’ve always had a strong interest in business and I love the Spanish language, so it was the perfect course. I lived in Barcelona for a year as part of my course which was amazing”. Always ambitious, after completing her degree, Alice made “the inevitable move” to London where she started working for a social media agency “it was my first big job in the city and I was keen to work and learn and progress”, after this role Alice moved to the Leo Burnett, where she rose through the ranks at a breakneck speed to become their editorial director.

Alice wears the shoe.
Alice wears the Aliza Arcadia shoe with the Kiev backpack.


Her much-lauded move to women’s title Grazia was born from a well-mapped out career plan on Alice’s part, “I was really interested in content, and I thought that to truly become an expert in that field, I needed magazine experience.”. The move was a perfect fit “fashion has always been a huge passion of mine” and Alice was quickly promoted to Digital Editor-at-Large across several titles after just three months.

“Don’t follow the system just because it’s there. Think creatively, you might just come up with a new, better way of doing things.”

“While at Grazia, we came up with the idea to launch a live issue of the magazine in association with Facebook, which was the perfect fusion of digital and offline media.” It’s this innovative thinking that got Alice noticed by industry professionals, she was named one of Campaign’s 30 under 30, young rising stars to watch in the media.

If you need inspiration, Alice is your girl, speaking with her on our shoot in her beautiful, Scandi-inspired house in London’s trendy Stoke Newington, she was quick to offer career advice in true renegade Dr. Martens style. “Don’t be held back by your age. Just because you’re young doesn’t mean you’re any less qualified to do a role. Don’t let hierarchy intimidate you, if you have a great idea then share it with your boss, or their boss. And you should always set goals and share them with someone – they might be able to help you.” “On that point, it’s important to have mentors, not just in your career, but people who you admire and trust who are willing to pass on their knowledge”.

After Grazia, Alice went solo and now consults big brands and start-ups on digital “I’ve always wanted to run my own business and be able to work with lots of clients. My ultimate aim is to build a team, but for now I’m super busy and no day is ever the same. Like working with Dr. Martens – that was totally unexpected – but the perfect fit.”

Alice wears the shoe.
Alice wears the Annah Soft Buck shoe.


Outside of work, Alice loves to roam the city listening to Podcasts on her journeys “I’m a Podcast obsessive, I have literally so many on my phone. My Big Idea from NPR has interesting interviews with people like the CEO of Uber or the founder of Airbnb. Just really inspiring stuff. Of course, I loved Serial, and I’m just waiting until the next season to binge listen to.”

Looking around Alice’s flat, it’s clear she’s got green fingers and is no stranger to a pot plant “my sister sent me a meme recently that said ‘plant ladies are the new cat ladies’ and I’m definitely that lady. It’s a hobby, picking up new ones around Stoke Newington. My local area is full of great boutiques, Church Street especially, and there’s Clissold Park which is beautiful. I do Pilates at least twice a week as well, it’s just a bit of time out, to be mindful”.

Art galleries are always high on Alice’s list of things to do in her spare time “London has loads, so I try and take advantage as much as I can. There’s a Hockney exhibition at the Tate I’m planning to go to, he’s a fellow Yorkshireman” Apart from London, travel to different European cities is a passion of Alice’s “I find it really inspiring to go on short city breaks, mostly to Scandinavian cities” and she has a trip planned to visit Colombia where her brother has just moved, where she’ll be rationing her time on social media “I’m online all the time for work, so in my personal time I like to step back”.

For her shoot with Dr. Martens, Alice styled some pairs of more refined DM’s styles “I was so impressed with the diversity of the range. We [my siblings and I] all grew up wearing Docs so they’ve been a part of my life since I was very young. My first pair were the flowery boots. I think this campaign is all about celebrating individuality and it’s great when fashion can allow you to do that. My style has gone from quite maximalist in my teens to a more minimal look now but I can continue to wear DM’s as my style evolves – I especially love the new loafers, they’re really cool”.

Something we ask everyone who works with us at Dr. Martens, whether they’re musicians, artists, store staff or collaborators is ‘what do you stand for?’ and Alice’s life motto is elegant and straight to the point “always being true to yourself. That’s what I stand for. In any situation, it’s a good thing to check in with yourself and what you actually want and need”.

You can find Alice on her Instagram.

REIN is one of Sweden’s most unique and inspiring up-and-coming music stars. Already nominated for two P3 Gold Awards, one of the most prestigious Swedish music awards, REIN is off to a stellar start in her career. Her blend of electronics, ballsy vocals and a strong female-positive message make REIN one to watch. We caught up with the singer to talk music, beliefs and Dr. Martens.   
 

Rein wears the Coralia 3-Strap boots. Styled by Alice Lönnblad. Photographed by Jasmin Storch.
REIN wears the Coralia 3-Strap boots. Styled by Alice Lönnblad. Photographed by Jasmin Storch.
 
 
How would you describe your music?
Energetic, powerful & raw. 
 
Which musicians influence your musical style?
It’s a big mix of what I like! M.I.A, Justice, Atari Teenage Riot, Leila K and loads of punk energy…
I hope I will become as big as The Prodigy were back in their heyday, except that with Rein it´s just me and my drummer Lea. Two girls kicking ass on stage with hard electronic beats, questioning today’s society. 
 
Rein wears the 1461 shoe. Styled by Alice Lönnblad. Photographed by Jasmin Storch.
REIN wears the 1461 shoe. Styled by Alice Lönnblad. Photographed by Jasmin Storch.
 
 
What’s been your favourite gig you’ve played?
I would say the first time that I saw a big crowd dancing passionately to my music. It was back in Rockefeller, Oslo. Fantastic! The energy I got from the crowd was breathtaking. 
 
You’ve got a unique fashion sense, have you always dressed this way?
Yes, it’s similar to my musical background. There are so many different sounds and styles that influence me. 
 
What are your hopes for 2017?
I’m releasing a very important E.P. in the spring. It is the the manifest of REIN; how I became myself, what I´ve been through and what I don’t believe in. It´s about the pride of being a minority or an outsider basically. As a bisexual left-wing anarchist I have always struggled for my beliefs. Today I think it’s even tougher for our new generation. Europe is going backwards. I feel that an increasing number of people have no empathy for humanity anymore, which is frightening. We’ve got to make a change. I hope my E.P. will inspire people to do so. 
 
Rein wears the 1461 Mono shoe. Styled by Alice Lönnblad. Photographed by Jasmin Storch.
REIN wears the 1461 Mono shoe. Styled by Alice Lönnblad. Photographed by Jasmin Storch.
 
 
Do you remember your first pair of Dr. Martens?
I saved up for my first pair of Dr. Martens when I was 16, my early punk years. I still love those boots! 
 
And finally, what do you stand for?
As Emma Goldman used to say: Liberation from the shackles and restraint of government. Social order based on the free grouping of individuals. 
 
Find out more about REIN on Instagram and Facebook
 

Last month saw the opening of our brand new store in Paris located in the Bastille area. To mark the occasion we invited Parisian DJs Speakrine & Suedehead to spin some old-school records while local artist La Renarde was on hand doing what she does best: customising Dr. Martens with her unique flash tattoo designs. 
 
Check out some of our favourite moments from the event below: 
 

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Parisian DJs Speakrine & Suedehead performing in our new Bastille store launch.
Parisian DJs Speakrine & Suedehead performing in our new Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Parisian DJs Speakrine & Suedehead performing at our Bastille store launch.
Parisian DJs Speakrine & Suedehead performing at our Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Parisian DJs Speakrine & Suedehead performing in our new Bastille store launch.
Parisian DJs Speakrine & Suedehead performing in our new Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Parisian DJs Speakrine & Suedehead performing in our new Bastille store launch.
Parisian DJs Speakrine & Suedehead performing in our new Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

La Renarde illustrated on guests Dr. Martens.
La Renarde illustrated on guests Dr. Martens.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 

Guests at the Bastille store launch.
Guests at the Bastille store launch.

 
Be sure to check out our new store located in the Bastille area of Paris
 

We love to shine a spotlight on the very cool people who work in our stores and head office because they’re the ones who ‘live’ the rebellious, unique Dr. Martens brand… and know how to seriously rock a pair of Docs of course.  
 
Meet Renee, student and employee at our Studio City, CA store. We spoke with her to find out more about her relationship with Dr. Martens, and her favourite thing about the city she lives in…  
 

Renee wears the Tina boot in black.
Renee wears the Tina boot in black.
 
 
Introduce yourself:
I’m Renee! I was born in the Philippines but moved to southern California when I was 2. I’m currently pursuing my Master’s Degree in Aesthetics & Politics at California Institute of the Arts. Most of the artwork is digital photography based, but I do write, as well as experiment with installation art. I recently made an Instagram for some of my digital photography work and I have a Tumblr of my digital collage work! Some of my favorite artists include Adrian Piper and Felix Gonalez-Torres, so I am constantly trying to weave critical art and political theory into my work. 
 
Which Dr. Martens are you wearing in your photo?
I am wearing the Tina boots in smooth polished leather! 
 
Tell us about your first pair of Dr. Martens.
My first pair was the black 1460 boots! I got them as a gift when I was 12 as a birthday present. I wore them pretty regularly but my feet got bigger, so I gave them away to one of my friends. I currently have six pairs in my collection, but I have a few special orders that I’m waiting for and with the new styles for the new season coming in, my collection will for sure be growing. But long story short, I have six (for now)! 
 
Renee's Dr. martens collection.
Renee’s Dr. Martens collection.
 
 
How would you describe your style?
My running joke is that my style is “90s Art School Butch™”, which honestly is the truth. I am usually wearing mostly black, a long coat or oversized long sleeve button, with a turtleneck and/or shorts mixed in there when the weather calls for. My favorite article of clothing is my stand-collar, black coat because it’s easy, goes with everything in my wardrobe and makes me look like I’m in The Matrix. Or like Spike from Buffy. My style is pretty simple and comfortable because I’m truly lazy, and love looking shapeless. 
 
Renee wears the Tina boot in black.
Renee wears the Tina boot in black.
 
 
What are your favorite tracks right now?
1. Strong Enough (Live version) by Sheryl Crow ft. The Dixie Chicks
2. Everybody Wants To Love You by Japanese Breakfast
3. Mood (Water Version) by Porches 
 
What’s your favorite thing about living in LA?
My favorite thing about living in Los Angeles is not paying rent, because grad school is expensive. Other than that the robust art and activist scene in LA makes this city special; there is always new art being made and so many spaces that allow for the convergence of politics and art to occur in meaningful ways. Also, tacos. 
 
Renee wears the Tina boot in black.
Renee wears the Tina boot in black.
 
 
What do you stand for?
I stand for accessibility, and creating safe, healthy communities with my privilege. Additionally, I stand for unapologetic selfies, laughing, caffeine, dancing on the clock, and overall, being loud, brown, and opinionated! :) 
 

As the year draws to a close, we look back on your best Docs ‘n Socks look of the year. 
 
Here are some of our favourites, have you been featured? 
 

The Polley shoe. Photo by @roderiguezdpaloma.
The Polley shoe. Photo by @roderiguezdpaloma.

 

The Lace 3989 shoe. Photo by @ameliemontblanc.
The Lace 3989 shoe. Photo by @ameliemontblanc.

 

The Holly shoe. Photo by @honeyspakleton.
The Holly shoe. Photo by @honeyspakleton.

 

The MIE 1461 Pebbled shoe. Photo by @dvd_ian.
The MIE 1461 Pebbled shoe. Photo by @dvd_ian.

 

The 3989 Bex shoe. Photo by @fakinblonde.
The 3989 Bex shoe. Photo by @fakinblonde.

 

The 1461 Patent shoe. Photo by @jaquidanslanuit.
The 1461 Patent shoe. Photo by @jaquidanslanuit.

 

The Polley shoe. Photo by @floor.ish.
The Polley shoe. Photo by @floor.ish.

 

The 1461 shoe. Photo by @joparker.
The 1461 shoe. Photo by @joparker.

 

The Vintage Church boots. Photo by @katyxiao.
The Vintage Church boots. Photo by @katyxiao.

 

The 1461 Patent shoe. Photo by @tacosbeforebatos.
The 1461 Patent shoe. Photo by @tacosbeforebatos.

 

The Polley shoe. Photo by @josiflette.
The Polley shoe. Photo by @josiflette.

 

The 1461 shoe. Photo by @moritziden.
The 1461 shoe. Photo by @moritziden.

 

The 1461 shoe. Photo by @o9h8n.
The 1461 shoe. Photo by @o9h8n.

 

The 1461 shoes. Photo by @saiyadawson.
The 1461 shoe. Photo by @saiyadawson.

 

The Belladonna creeper shoe. Photo by @charlotte_eliz.
The Belladonna creeper shoe. Photo by @charlotte_eliz.
 
 
For more Docs and Socks inspiration, head to our ‘Docs ‘n Socks’ Pinterest board
 

In DIY Docs, we take a look at how illustrators, artists and designers put their stamp on Dr. Martens shoes. Painting, tattooing or de-constructing – we’re giving them the creative freedom to express themselves off of the canvas.  
 
Meet our next DIY Docs artist, Pheonix-based duo Daniel and Dawna Davis – otherwise known as Steam Crow, who have customised our Ivory Pascal boots. Find out more about their work and what they stands for below:  
 

img_3217-1
Daniel and Dawna of Steam Crow.
 
 
Introduce yourself:
Hi there! My name is Daniel M. Davis, and I run a weird, little art brand called Steam Crow with my wife Dawna. We illustrate monster-based prints, books, and other odd projects, and we run a community of folks called the Monster Scouts. It’s our club of monster-loving friends who meet-up, collect badges, and go on real-life campouts. 
 
Can you talk a little about Steam Crow?
Steam Crow started when Dawna and I attended the San Diego Comicon in 2005. We met all of these cool illustrators and designers who worked for Disney, Nickelodeon, and Pixar, who were publishing their own work. When I exclaimed “you work at Pixar!?” the artist we were talking to said, “Yeah, that’s just a job. THIS BOOK is what I’m excited about.” A light-bulb went off in my head, and Dawna leaned over and said “you could illustrate your own book. You could make a Haiku-Monster book.” So, we wrote and illustrated Caught Creatures and haven’t looked back. 
 
When and how did you start drawing, painting, costume designing, monster scouting?
Like many artists, I’ve been doing it all along. My mom, an artist/ crafter always begged me to draw deer, or horses, or wildlife, but I was always most interested in drawing creatures, monsters, and things from my imagination. When I was 11 years old, I discovered Dungeons and Dragons, and was lost for good. I always wanted to do my own thing… from being in a band to making up my own worlds and stories. I was pretty sure that I was a creative person, but I didn’t really get to prove it until we started Steam Crow.
Monster Scouting came from our fans. We made up some badges for good patrons, helpers and activist fans – and a story. Our Scouts returned with uniforms, ideas for branches, and the idea of actually meeting up and camping out. So, we’ve been doing that, and it’s been nothing short of mathmagical
 
steam-crow-boots-stairs-1200x1200-1
Steam Crow customised the Ivory Pascal boots.
 
 
Who or what inspires you?
Inspiration is everywhere, right? More specifically, I’m inspired by movies (especially classic old movies like Hammer Films, Westerns, and French films of the ‘60s), toys, vintage design, and illustration, and daydreaming about a weird world where monsters live alongside us. 
 
Do you have a project/piece you’re most proud of? 
Steam Crow itself is my biggest and best art project ever. We’ve been travelling all over the place for the last decade, sharing our work, meeting odd folks, and having a great time. I’m proud of the big body of work that we’ve made in that time – and it’s done more than I ever imagined. 
 
Talk us through your customized Dr. Martens. How did you come up with your design? Was it a challenge working on boots?
I wanted to make Halloween inspired boots; Skull Kickers! I pretended that I was uncovering a vintage pair of Monster Scout boots, ones that had been heavily customized by their owner. We attached a Relic badge on each side, to show off that they’re old and part of a collection of old Scout artefacts. 
 
steam-crow-boots-front-1200x1200-1
Steam Crow customised the Ivory Pascal boots.
 
 
Name three tracks you can’t get enough of:
1. Monkey Gone To Heaven – Pixies
2. Figure It Out – Royal Blood
3. My Name Is Scout – Kline Redback 
 
If you could have any super-power for a day, what would it be?
Besides world peace, I’d say “Cornish Pastie Ray” where I’d shout “CORNISH PASTIE RAY” and everyone who could hear me would catch a napkin, a fork, and a delicious hot Cornish Pastie. Bam! But really, this is a power I need in my everyday life. 
 
If you could collaborate with anyone dead or alive, who would it be?
I think that it would be fun to spend a day with Salvador Dali; I don’t know that we’d get anything done, but it would be fun to witness his antics in person. He’s a remarkable artist and a guy who understood how to create a spectacle around his creations and personality. 
 
steam-crow-boots-side-1200x1200
Steam Crow customised the Ivory Pascal boots.
 
 
Tell us your favourite thing about the city you live in:
I was raised to never live in Phoenix. Seriously. I lived here for a year when I was a baby, and my mom HATED it. So, from time to time as a kid, she said “Danny, don’t ever move to LA or Phoenix.” But here we are after being recruited for a job in 2004. We just work for Steam Crow here now, but we stay in Phoenix for one reason: the community. I love the community of the folk we’ve found in Phoenix. It’s not the hippest of cities, but there’s loads of talent here, cool folks, and weird old restaurants (Organ Pizza Co.). But it’s dang hot. 
 
Tell us about your first pair of Dr. Martens:
I got a pair of simple black 1460 boots in 1990 or so, and wore them out walking all over Seattle and Portland. 
 
What do you stand for?
Being a creative force (in my own life), and encouraging a few others to do the same. 
 
Find out more about Steam Crow on their website, Facebook, Instagram and Twitter
 

Meet talented embroider Hannah Hill, more commonly known as Hanecdote, who uses her art as a platform to bring awareness to, and discuss subjects such as feminism, mental health and racism. We caught up with Hannah to discuss the artwork she’s created around our new #DMsLITE range, her inspirations, and what she stands for, below… 
 

Hannah Hill. Photography by Rachel Louise Hodgson.
Hannah Hill. Photography by Rachel Louise Hodgson.
 
 
Introduce yourself:
I’m Hannah Hill but I go by Hanecdote across social media. Im 22 and from London, currently finishing a degree in Fine Art at City & Guilds of London Art School. I spend most of my time sewing, drawing and working for Tate Collectives, Tate’s young peoples program where we put on free events to engage young people in the gallery. I have been selling patches through my online business Hanecdote since 2013 but that has been closed until I can commit to it full time after I graduate.  
 
Who or what do you take inspiration from?
Most of my work has been autobiographical exploring my mixed ethnicity, sexuality and gender as well as body positivity and mental health issues. I always want my work to have an important message or context because that is the kind of art I engage with most myself. Im also inspired by the objects I’m surrounded by everyday, women’s beauty inside and out and music. 
 
Do you have an illustration or project you’re most proud of?
The piece I am most proud of has to be what I made for the launch of Tate Modern 2, which was inspired by the future of art. I re-imagined the Mona Lisa and the Birth of Venus, as well as doing a stitched version of Reuben Dangoor’s Skepta piece which I love. I wanted to reference historical painting, technology, representation of women in art, culture and the arts in London and activism. I am currently planning a new piece which I think will be a culmination of all the imagery I have been working on for the past two years, so I’m really excited to see how that comes together. Its also been great to make work for Epsolon Tequila because their psstzine.tumblr.com project was all about artists making commentary on social issues so its been great to develop my style and voice with the support of them.  
 
Hannah Hill embroidered Dr. Martens boots.
Hannah Hill embroidered Dr. Martens boots.
 
 
Talk us through your Dr. Martens #DMLites artwork? The idea behind the Lighten’ up?
The idea behind this piece was how distressing it is to be told to lighten up about things, whether that’s when dealing with street harassment or when suffering with mental illness. The hardest part of the process was having the confidence to complete it to my standards. Because it is mainly black, I had to figure out how to get depth and texture using darker grey thread. Hmm, I’d definitely wear them myself because I love skulls, Dr. Martens and fire, ha ha.  
 
Do you listen to music whilst you work? Name three tracks you can’t hear enough of:
Yeah I mainly listen to grime while I’m working, although I’ve also been listening to A Seat at the Table – Solange which is an incredible album from start to finish. Some chilled music I’ve been enjoying while I draw is Ray BLK, NoName and Loyle Carner. I can’t just list three, but here are specific tracks I cant get enough of at the moment:
– P Money ft JME and Wiley – Gunfingers,
– Donea’O ft JME and Dizzee Rascal – Black
– Durrty Skanx ft Footsie – Who’s Bad
– Bonkaz – Controlla Remix 
 
Hannah Hill embroidered the Newton boot from our new #DMsLITE range.
Hannah Hill embroidered the Newton boot from our new #DMsLITE range.
 
 
If you could embroider anyone dead or alive, who would it be?
I’d really love to embroider a portrait of Amy Winehouse, she was local to where I am in London and her voice, struggle and talent are inspiring. Also Prince or Nadia Rose.  
 
Tell us your favourite thing about the city you live in:
I am so grateful to be from London. Both of my grandparents chose to move to London, one side of my family coming from Guyana for better opportunities and the other side from America choosing London for its architectural beauty. I think this gives me a well rounded appreciation for this city. I love how multicultural my up bringing has been, meeting people from so many cultures and backgrounds has definitely shaped me and many of my peers into non judgemental, accepting and caring people. I love the energy of this place and London inspires me.  
 
Tell us about your first pair of Dr. Martens:
I think I was 15 when I got my first pair of Dr. Martens, they were second hand from Rokit in Covent Garden. I made some art inspired by my Doc’s because they made me feel like I could take on whatever life has to throw at me, and as a 15 year old girl exploring the world more independently, having them on my feet made me feel strong. 
 
What do you stand for?
I stand for equality and justice, and being true to yourself. Everything you do, do it from the heart. Take care of your mental health. 
 
Find out more about Hannah Hill on her Facebook, Instagram and Tumblr.

We greeted December with the exciting launch event of our brand new Amsterdam 9 Streets store , Amsterdam-based DJ Bella Hay spun some fire records to get the people dancing, while local artist Sjoukje Bierma was on hand to draw portraits on the guests.  
 
Check out some of our favourite moments from the event below: 
 

 
 

Guests at the Amsterdam 9 St Store launch.
DJ Bella Hay at the Amsterdam 9 Streets store launch.
 
 
Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Local artist Sjoukje Bierma painted portraits of guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Local artist Sjoukje Bierma painted portraits of guests at the Amsterdam 9 Streets store launch.
 
 

Guests at the Amsterdam 9 St Store launch.
Guests at the Amsterdam 9 Streets store launch.
 
 

The Splatter Kiev Backpack worn by a guest at the Amsterdam 9 St Store launch.
The Splatter Leather Backpack worn by a guest at the Amsterdam 9 Streets store launch.
 
 

The Amsterdam 9 St Store launch.
The Amsterdam 9 Streets store launch.
 
 
Be sure to check out our new store located on Hartenstraat 16 in Amsterdam
 

Looking for last minute stocking fillers? Or maybe just a super-stylish gift for yourself (we highly recommend self-gifting, it feels great). Our brand new tassel key rings which come in two sizes and lots of on-trend colours are the perfect way to add a bit of sparkle or colour to bags, backpacks and keys.  
 
See how to style yours for day time, play time or party time, below: 
 

 
 
The Hug Me Tassel.
The Hug Me Tassel keyring in Aqua, bag available in January.

 
The Hug Me Tassel.
The Hug Me Tassel keyring in blueberry.
 
 
The Large brando Kiev Backpack with Brando Tassel.
The Large Kiev Backpack with the large Kiev cherry red tassel keyring, and small Kiev cherry red tassel keyring.
 
 
The 7" Sparkle Leather Satchel and Sparkle Tassel.
The 7″ Sparkle Leather Satchel and small Sparkle Tassel keyring.
 
 
The 7" Satchel bag with pink Hug Me Tassel and Black Tassel.
The 7″ Kiev Leather Satchel with pink Hug Me Tassel and black Kiev Tassel keyrings.
 
 
 

Who better to show us how to get party season ready than the UK’s premier blogging girl group The Confetti Crowd? A collective of artists, fashion designers and general all-round cool girls known across the web for their signature bold and colourful style.

We took Confetti Girls Lulu, Heli and Heidi shopping for party-ready DM’s in our flagship Dr. Martens store in London’s Covent Garden, then into the iconic Neal’s Yard to show off their festive party looks.

 

The Confetti Crowd.

 

WHO ARE THE CONFETTI CROWD?

Heli, 25, Owner of vintage shop Sassy World

Heidi, 22, Singer and artist

Lulu, 24, Fashion designer and blogger

 

Confetti Crowd outside Dr. Martens, Neal Street Covent Garden. L-R: Heli wears the 1460 Vegan boots, Heidi wears the 1460 Splatter boots, Lulu wears Delaney patent boots
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L-R: Heli wears the 1460 Vegan boots, Heidi wears the 1460 Splatter boots, Lulu wears the Delaney patent boots

 

WHAT IS IT YOU LOVE ABOUT DR. MARTENS?

Lulu: They last forever, they’re the best festival shoes too. I’ve had a pair for years that I’ve taken to festivals and completely caked in mud, then washed them and they’re as good as new.

Heli: I’m vegan so I appreciate that DM’s do vegan styles, so I’m not left out when my girls wear theirs. It’s important to have options. I’m very glad Dr. Martens are doing vegan styles.

Heidi: I got a pair from eBay, they’re vintage and blue – I like that they last a lifetime and you can get them vintage or new. They’re a staple shoe to have in your wardrobe.

 

Heidi tries on the 1460 Paint Splatter boots
Heidi tries on the 1460 Splatter boots.

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WHY ARE DM’S GOOD FOR PARTYING?

Lulu: I love chunky shoes, they make you look taller. I don’t wear heels anymore because you can’t dance in them which is not cool, so I like to wear DM’s with a sparkly dress. It’s a more modern way to dress for party season.  DM’s are the way forward.

Heli: They’re a must-have, if you pair a party dress with heels it looks too forced. Wearing partywear with a chunky boot adds a more urban twist.

 

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Lulu wears the Fur Lined Persephone heeled boots.
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Heidi wears the Coralia boots and White Kiev Backpack.

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WHAT ARE YOUR  TOP TIPS FOR PARTY SEASON DRESSING?

 Lulu: Stick to a theme, like all sequins or glitter and always wear a statement pair of earrings. Dr. Martens are perfect to wear for winter partying because they’re so comfy and cool.

Heidi: Sequins, all of the glitter, rainbows – I’m a huge fan of dressing like a rainbow and love bright colours.

Heli: Velvet, sequins and glitter. More is more and less is a bore. I’ve been running my vintage shop for three years now so I’m an expert at searching for cool vintage clothes, I think wearing vintage makes you look more original.

 

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The Confetti Crowd.
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Heli wears the 1460 Vegan boots.

 

FINALLY, WHAT DO YOU STAND FOR? 

Heli: Being yourself, dressing how you want and being ambitious.

Lulu: Doing whatever you want!

Heidi: Being a girlboss, being creative, being original.

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Heidi wears the White Kiev Backpack.

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Find out more about the girls at confetticrowd.com and on their Instagram

Shot by photographer Jack Margerison