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Music, The Brand

DM’S LITE LAUNCH IN AMSTERDAM

The Next Revolution is here! Last week we teamed up with Fat Kids Cake to celebrate the launch of our new DM’s Lite collection in our Amsterdam store. Some of Amsterdam’s finest came together, all while sporting their new ultra-light kicks.  
 
Check out some of our favourite moments below: 
 

The DM's Lite Launch party in our Amsterdam store.
The DM’s Lite Launch party in our Amsterdam store.
 
 
The DM's Lite Launch party in our Amsterdam store.
The DM’s Lite Launch party in our Amsterdam store.
 
 
The new #DMsLITE collection.
The new #DMsLITE range.
 
 
Guests at the DM's Lite Launch party in our Amsterdam store.
Guests at the DM’s Lite Launch party in our Amsterdam store.
 
 
Guests at the DM's Lite Launch party in our Amsterdam store.
Guests at the DM’s Lite Launch party in our Amsterdam store.
 
 
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The Newton boot from the new #DMsLITE range.
 
 
Guests at the DM's Lite Launch party in our Amsterdam store.
Guests at the DM’s Lite Launch party in our Amsterdam store.
 
 
Guests at the DM's Lite Launch party in our Amsterdam store.
Guests at the DM’s Lite Launch party in our Amsterdam store.
 
 
Guests at the DM's Lite Launch party in our Amsterdam store.
The Cavendish shoe from the new #DMsLITE range.
 
 
The Cavendish shoe from the new #DMsLITE range.
The Edison loafer from the new #DMsLITE range.
 
 
Guests at the DM's Lite Launch party in our Amsterdam store.
Guests at the DM’s Lite Launch party in our Amsterdam store.
 
 
The Cavendish shoe from the new #DMsLITE range.
The Cavendish shoe from the new #DMsLITE range.
 
 
Guests at the DM's Lite Launch party in our Amsterdam store.
Guests at the DM’s Lite Launch party in our Amsterdam store.
 
 
The Cavendish shoe in cherry red, from the new #DMsLITE range.
The Cavendish shoe in cherry red, from the new #DMsLITE range.
 
 
Check out the full DM’s Lite range here.