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Music, The Brand

DM’S LITE LAUNCH IN PARIS

Our Paris store went big last week and celebrated the launch of our new DM’s Lite collection in style. Hundreds of Parisians turned up to check out our new ultra-lightweight collection. 
Local Parisian DJ Yann Kesz let loose some killer beats while drinks were provided courtesy of Sailor Jerry and Paname Brewing Company
 
Check out some of our favourite moments below:

Guests at the #DMsLITE Launch party in our Paris store. Photography by ImmortalizR.
Guests at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

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DJ Yann Kesz at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

Guests at the #DMsLITE Launch party in our Paris store. Photography by ImmortalizR.
Guests at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

The Newton boot from the #DMsLITE range. Photography by ImmortalizR.
The Newton boot from the #DMsLITE range. Photography by ImmortalizR.

 

Guests at the #DMsLITE Launch party in our Paris store. Photography by ImmortalizR.
Guests at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

Printing at the #DMsLITE Launch party in our Paris store. Photography by ImmortalizR.
Printing at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

Guests at the #DMsLITE Launch party in our Paris store. Photography by ImmortalizR.
Guests at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

Guests at the #DMsLITE Launch party in our Paris store. Photography by ImmortalizR.
Guests at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

Guests at the #DMsLITE Launch party in our Paris store. Photography by ImmortalizR.
Guests at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

Guests at the #DMsLITE Launch party in our Paris store. Photography by ImmortalizR.
Guests at the #DMsLITE launch party in our Paris store. Photography by ImmortalizR.

 

The Newton boot from the #DMsLITE range. Photography by ImmortalizR.
The Newton boot from the #DMsLITE range. Photography by ImmortalizR.
 
 
Check out the full DM’s Lite range here