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Seven Dials recently celebrated the 30th anniversary of its iconic Sundial Pillar with a free one-day event, FESTIVAL 30. And we’re not ones to miss out on a festival of any kind, so we got involved with the celebrations setting up a free customisation event in our store to make sure Docs fans were ready to take on festival season in or out of the city.
Scroll down to see our highlights:

We kicked things off at our Neal Street store, which has a permanent showcase of custom Docs and local artist murals.

London-based embroidery experts, Hawthorne and Heaney set up a custom station offering free embroidery with every purchase.

Whilst shoppers could explore our new-in styles and our latest collaborations, think The Who, The Sex Pistols and more.

With their new custom styles, Docs fans could then head out into the sun to enjoy the festival-style celebrations.

Want to see what else is happening in our stores? Make sure you’re subscribed to our emails and keep an eye on our blog for the latest events.


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