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In My Doc's, Style


We love to shine a spotlight on the very cool people who work in our stores and head office. They’re the ones who ‘live’ the rebellious, unique Dr. Martens brand and know how to seriously rock a pair of Doc’s. 


Meet Luda, the talented hip-hop producer (under the pseudonym Jugo), and seriously stylish Supervisor of our Dr. Martens Herald Square Store. When he’s not busy helping NBA players, or laying down tracks for up-and-coming rappers, Luda can be spotted navigating the busy streets of New York City in his 1460s. We chatted with him about growing up in The Bronx, his dream collaborator, and his latest pair of Doc’s. Keep reading for a glimpse into Luda’s life.


Luda wearing the 1460 Mono and the Slouch Backpack. Similar bags here.


Tell us about your music. We heard you’ve worked with some cool artists.

I’ve had the chance to work with a ton of great indie artists. Some dope rappers from Buffalo, Rhode Island, Atlanta, Chicago, Sacramento, and of course, New York City. The majority of my production has been made in New York City, where I also had the chance to work with Bobby Shmurda and Rowdy Rebel, a rap duo known as GS9. That experience was the highlight of my career and from that moment, I knew that I was on a mission.


Which musician is your dream collaborator?

My dream collaborator for many years has been Swizz Beatz who is one of my biggest inspirations. I actually had the chance to meet him last summer at The Dean Collection: No Commission music and art festival in The Bronx. That was probably the best summer I’ve ever had.


Photo by Sarah Mazer


Tell us what it was like growing up in New York City.

I was born and raised in the heart of the city. I’m from The Bronx, which is known as one of the roughest parts to grow up in. It’s been that way since the 70’s and 80’s when hip-hop was born. Despite the challenges, I’ve always embraced the culture [of The Bronx]. That loud, energetic culture that gives the city the life it’s known for.


What is your go-to place in NYC?

My go-to place on a nice, calm day would have to be SoHo! Everything’s in SoHo. Food, fashion, and music. It’s all there when you pay close attention.


What are 3 tracks you can’t get enough of right now?

  1. Hasta Luego – J.I.D.
  2. Pull Up – Almty Ceez
  3. Colt 45 Dreams – Creative Gold


Photo by Sarah Mazer


What is your favorite Dr. Martens product at the moment?

I’m currently wearing the Union Jack Pascal boot. They had my attention for awhile so I decided to get them for my Fall 2017 pair.


Tell us about your first pair of Dr. Martens.

I got my first pair of Dr. Martens a few years ago, they were the 1460 Greasy. They looked very comfortable and fit my style the most. They became my go-to pair, I wore them almost every day.


Listen to Luda’s music here:

If you want to be part of the incredible Dr. Martens team, check out job openings online here.

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