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At Dr. Martens we’re all about making things personal. We like when individuality shines through on Docs footwear in the form of mis-matched laces or doodles or carefully curated add-ons. That DIY aesthetic harks back to our punk days and is very much in our blood. And it was that spirit that led to our very own  47-stop customisation tour across Europe. We pulled together an amazing line-up of illustrators and tattoo artists all bursting with creative imagination. Their mission? To create really exciting boots and shoes for our Dr. Martens customers.
From delicate line drawings and ornate florals to graphic cartoons and punchy slogans, these were illustrations made to be noticed. Here are some highlights from the arty road-trip adventure:
Tattoo artist Gekku set-up in our Bath store to put unique designs on fans shoes.

 At our Camden stables store, Rebecca Vincent gave 1460s delicate linework.

Demon Dance gave old Docs and new, some of his classic designs in our Manchester store.

Skulls, clean lines and statements, Matt Bailey  put his unique style on customers Docs.

In Amsterdam, things got graphic with bold colours and floral designs by Callum Aan and Leon Römer.

Younes and Barrie’s Black Magic  put traditional tattoo styles on 1460s in our Antwerp store.


Artists Jean-Philippe Burton & SDZN put a fresh spin on our Polley style, amongst others whilst set up in our Brussels store. 

In Paris, Sophie Kenko & Nuit Tropicale put bold graphic styles on 1460s, alongside hand etched works.

Want to see more customised Docs? Click here.

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