We’re hitting the road for an eight-stop customization tour across America, with a lineup of artists from a variety of backgrounds and disciplines. Their mission: to create one-of-a-kind boots and shoes for Dr. Martens customers.
Erik Marinovich is a letterer, designer, and co-founder of the popular sketch blog Friends of Type. Based in San Francisco, Erik has been designing logos, letters, and type since 2009. We brought him to Dr. Martens – Haight St. to create personalized Doc’s for our San Francisco customers with phrases and sayings of their choosing. Keep scrolling to read our interview with Erik — and check out the unique designs he came up with.
You’ve had some big-name clients, have you ever been star struck when working on a project?
Every project brings me the same amount of excitement as the one that came before it. But, since you’re twisting my arm 😉 my work with Sprite for their Obey Your Verse campaign is among some of my favorite work. It was the first project that fused together two things I love: lettering and hip hop. I’d like to think that Missy Elliot, Vince Staples, and Kamaiyah have the cans I designed on a shelf in their homes.
What is your least favorite font/typeface?
If a font is legible then it’s doing its job. At this point there are more fonts then there are people on earth. So, there’s something for everyone for better or worse.
How do you work through a creative block?
Take a break, eat a Twix, turn on good tunes or queue up Shawshank Redemption and watch it for the 556th time.
What was the inspiration behind your customization?
My daughter, Zara. She’s 2 but these boots are for when she’s 16. The messages are taken from mid-90s and early 2000s songs by female artists who talk about empowerment and independence; which are values I’d love my daughter to have as she grows older.
What are you most looking forward to for the customization tour?
Connecting with the people whose Dr. Martens I’ll be customizing and painting as many boots as my hands will let me!!!!!!
What is your favorite thing to do in San Francisco?
My morning coffee at Grand Coffee in the Mission. It’s a tiny place with incredible coffee and the other regulars are among the best people this city has to offer. I recommend it to everyone because it’s an authentic slice of the San Francisco I love.