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Music, Style, The Brand

DR. MARTENS AT EUROCKÉENNES FESTIVAL 2018

On Thursday 5th July, the biggest names in rock arrived at Lac de Malsaucy in Eastern France for the 30th anniversary edition of  Eurockéennes Festival. From legendary, can’t-believe-I’m-seeing-them-live acts like Nine Inch Nails, Queens of the Stone Age and Alice in Chains to of-the-moment artists like Orelsan and Eddy de Pretto, the line-up was definitely one for the books. We were there in the midst of it all, searching out the Docs wearers and talking backstage with some of the acts we’ve been listening to on repeat. 
And as for the crowd – when they weren’t getting lost in the set of their favourite acts, they were checking out our Dr. Martens pop-up for last-minute festival Docs, a free barbershop and even a customisation stand. Plus a VR unit offered a virtual tour of our famous Cobbs Lane Factory.
Take a look at what went down at Eurockéennes 2018…

We set up shop, (a Barber shop to be precise) with free haircuts to get things started…

Image by Arthur Kemmons

…in time for a set from French rapper Orelsan, who we caught up with backstage in a pair of our 1460 smooth boots.

Image by Zelie Noreda

During the day we made sure your feet were festival-ready with a pop-up Docs shop and a customisation area.

Image by Lucile Volpei

Saturday brought with it Northern Irish punk-inspired band, Touts – a firm favourite at Docs HQ. Pictured wearing our classic styles, the 1460 and 1461.

Image by Christian Ballard

 

Amongst the crowds we spotted a lot of Docs, including our recently launched Joy Division collaboration.

Image by Arthur Kemmons

 

We rounded off the weekend with a set from Eddy De Pretto, pictured here in our 1461 shoe.

Image by Mael Jonas

Want to find out more about the festival? Check out our interview with founder Jean-Paul Rolandhere.

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