On Thursday 5th July, the biggest names in rock arrived at Lac de Malsaucy in Eastern France for the 30th anniversary edition of Eurockéennes Festival. From legendary, can’t-believe-I’m-seeing-them-live acts like Nine Inch Nails, Queens of the Stone Age and Alice in Chains to of-the-moment artists like Orelsan and Eddy de Pretto, the line-up was definitely one for the books. We were there in the midst of it all, searching out the Docs wearers and talking backstage with some of the acts we’ve been listening to on repeat.
And as for the crowd – when they weren’t getting lost in the set of their favourite acts, they were checking out our Dr. Martens pop-up for last-minute festival Docs, a free barbershop and even a customisation stand. Plus a VR unit offered a virtual tour of our famous Cobbs Lane Factory.
Take a look at what went down at Eurockéennes 2018…
We set up shop, (a Barber shop to be precise) with free haircuts to get things started…
…in time for a set from French rapper Orelsan, who we caught up with backstage in a pair of our 1460 smooth boots.
During the day we made sure your feet were festival-ready with a pop-up Docs shop and a customisation area.
Amongst the crowds we spotted a lot of Docs, including our recently launched Joy Division collaboration.
We rounded off the weekend with a set from Eddy De Pretto, pictured here in our 1461 shoe.