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Style, The Brand


Meet Stéphane Mirão, male blogger supreme, street style star and the face (and feet) you see in our new SS17 campaign. We caught up with him to get to know the man behind the lens.

Stéphane Mirão wears the Evade shoe from our #DMsLITE range.

You’re based in Switzerland now, where are you from originally?
I was born in Vevey, the French part of Switzerland but my parents are from Portugal and that’s where I grew up.

Have you always been so stylish?
I remember that my mother was always dressing me well. So, I would say YES!

Stéphane Mirão wears the Eason canvas boot.

When did you start blogging and what made you want to start a fashion blog?
I started something like 4 years ago. I was interested by sharing my interest for fashion with a community of fashion and lifestyle lovers.

When was the moment you knew your blog had become successful?
When I was invited for my first fashion week in Berlin. It was just amazing and I went there with one of my best friends.

Are there any stand out moments of your blogging career?
I would say my trip to Dubai for a special collaboration.

Stéphane Mirão wears the 1461 shoe.

Who are your style icons?
People on the streets. That’s where I find my inspiration.

You live in Switzerland, do you have any tips for places to eat, drink and party there?
I’m in love with a small restaurant called LE POINTU. For Partying, I would say the U Bar or La Ruche. All are in Lausanne. If you want to stay in a nice hotel with a beautiful bar, I suggest the Royal Savoy in Lausanne.

What’s your top style tip?
Less is best. I like clean styles and minimalism.

Stéphane Mirão wears the Evade shoe from our #DMsLITE range.

Do you remember your first pair of Dr. Martens?
Yes, and I’m actually wearing them. I got my first pair a few years ago and wear them all the time. They go with everything and are a staple for any blogger.

What is it about Dr. Martens you like?
I like the fact that they can be the focal point of an entire outfit.

And finally, what do you stand for?

Find out more about Stephane Mirao on his blog, Instagram and Twitter.

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