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#WORNDIFFERENT, Music, The Brand


Last month saw the launch of our incredible SS18 Worn Different campaign in China at the uber-cool Beijing 798 Art Zone. The great and good of the Beijing creative scene were in attendance, and as well as a first look at our latest collection, they were treated to a performance by LION BAND.  Read on for a look at the best street style from the event…
LION BAND performed their hit song Rock Live – all while wearing Doc’s, of course.
The Jadon boot.

After a DJ set, street dancers took over the stage as we showcased our upcoming SS18 products.

Guests also participated in Harmonix Music VR: 

 Check out our favourite street style from the event: 

 区天瑞 wears the 1460 Mono. A fresh take on a classic.
孙一杰 wears the Jadon boot.
王若珊 rocks the 1460 pascal with a patent leather jacket
翟子路 rocking our new the 1460 from our JMW Turner collection.
Check out this style. 许龄月(Xu Lingyue) wears the 1460 Vegan boot.
All black. 高深 wears the 1460 Mono boot.
黄靖翔 wears the 3989 Bex brogue.
 Check out what’s been going on around the globe with #WORNDIFFERENT.

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