To mark International Women’s Day, we took over our Carnaby Street store to put on a celebratory event — the DM’s way.
Docs partnered up with Girl vs Cancer, the online community and support network that offers a safe place for women affected by cancer. We offered free customisation on all new DM’s purchases from artist and creative Laurie Lee Studio, plus nail artist Alice MC of @alicemcnails was in-store giving her signature manicures.
And the best bit? All proceeds were donated directly to Girl vs Cancer.
Scroll down to see our highlights and some extra special #DIYDOCS.
Laurie Lee gave our Mono Vegan Jadons some extra DM’s attitude with her unique illustrative designs.
Alice MC nails getting to work on exclusive gel manicures.
Whilst Docs fans try on our extra-attitude Sinclair platforms.
We loved the extra details applied to the heels of our Zuma II style.
And our smallest pair of newborn 1460s got customised.