This month we are proud to announce a special 3-way collaboration with revered Japanese streetwear brand MASTERMIND WORLD and premium British retailer END.
For those not familiar with the brand so often shrouded in mystery, mastermind JAPAN was founded by Masaaki Homma in 1997, and quickly rose to cult status within the Ura-Harajuku scene with their alternative take on limited edition high-end streetwear. Taking inspiration from the British punk scene and American motorcycle culture, the brand’s signature skull and bones motif has become an iconic symbol of alternative Japanese streetwear. Gradually gaining popularity worldwide, mastermind JAPAN launched a new label MASTERMIND WORLD to release collections tailored for global markets outside Japan as part of the brands 20th anniversary in 2017.
Opening in 2005, END. is a global menswear retailer known for its expertly curated edit of luxury fashion, emerging designers and exclusive sport & streetwear. Being a long time champion of both Dr. Martens and MASTERMIND WORLD, it made perfect sense for the three of us to come together on this special collaboration.
Taking the classic rebellious Dr. Martens 101 ankle boot in Smooth black leather, this special “Made in England” edition is all about the details. In keeping with MASTERMIND’s punk aesthetic there is a branded metal zip running down the inside upper of the boot, with the brand’s bold skull & bones logo on the outer wall.
The detailing continues on the shoes’ accents with MASTERMIND WORLD branded leather zip pulls and MASTERMIND WORLD/END. dual-branded lace jewellery and sock liners. Finishing touches include a spare set of dual-branded flat shoe laces, gunmetal grey trim and Dr. Martens signature AirWair bouncing soles featuring the MASTERMIND WORLD skull & bones logo.