A founding member of Sonic Youth, Kim Gordon — ‘the godmother of grunge’ — was a countercultural icon of music and attitude in the 80s and 90s. Girls were giving a subversive eye-roll to a heavily male-dominated fashion industry, and starting to demand clothes that reflected their mood. Much like when girls started to adopt DM’s as a part of their rebellious style, they were after a streetwear of their own, rather than one thrifted and borrowed from their brothers and friends.
In the summer of 1994, at the suggestion of Mike D — a founding member of Beastie Boys and a business partner of XLARGE — Kim Gordon and her friend Daisy von Furth created X-Girl. Considered a pioneer of the ‘Girl’s Movement’, the brand’s focus was on music and art-inspired pieces that girls actually wanted to wear.
26 years later, like Dr. Martens, X-Girl continues to be adopted by anyone who shares a rebellious attitude and a refusal to conform.
X-Girl was and is? Mod meets Goddard Girls meets streetwear. Fusing traditionally feminine wardrobe staples like A-line dresses and mini-skirts with Daisy von Furth’s “no Lycra, nothing tight” ethos. The brand offered ‘Real Girl’s Clothing’ — basic pieces inspired by rock music, military, outdoor sports and other aspects of street culture.
The brand’s iconic ‘face’ logo was designed by Mike Mills and was based on his friend Michelle Rock Wood, who was also one of the models for the clothing company alongside Chloë Sevigny. Mills also went on to later design the brand’s posters and t-shirts, many of which feature the original logo.
Hijacking the Marc Jacobs 1994 NYFW show with a guerilla catwalk, X-Girl powered onto the scene. The perfect debut for the brand. A punk move reminiscent of storming a stage at a show. Megaphones, spray-painted sheets and models storming the streets of Soho — the ‘Girl’s Movement’ had arrived, and there was no ignoring it.
Now based in Tokyo, X-Girl continues to grow in strength. Releasing regular collaborations which evoke the same countercultural spirit of the 90s, updated for today’s rebels. Our first collaboration celebrates the attitude of the ‘Girl’s Movement’. Featuring our towering statement Jadon boot and a stacked version of our Original 3-eye shoe, it inspires that same revolutionary spirit.
Subversive roots and a disruptive approach to fashion. X-Girl is a natural partner for Dr. Martens.
Shop the limited collection now.
See more of our exclusive collaborations here.