Erika Bowes is the internet sensation who is flipping the fashion industry on its head. The half-British, half-Japanese photographer, stylist and writer is co-founder of Sukeban magazine – a publication that aims to show true diversity in fashion. Tired of seeing people of colour under-represented in the industry, Erika is part of a new wave of creatives striving to reflect the world around them. We caught up with the fashion wunderkind to talk photography, style and, of course, Doc’s. Read on to discover more about our latest #WORNDIFFERENT star…
It’s coming up to the anniversary of your magazine, Sukeban – what inspired to create it?
[Co-founder] Yuki and I both thought we should start a platform that really engages with emerging POC [people of colour] talent and gives a space for people to connect with one another. Whether it be a place to find inspiration or a place to find people to collaborate with on projects.
What do you enjoy most about your magazine?
It supports really amazing POC talent! I enjoy researching and spending hours looking for cool creatives and reaching out to them, and them also being excited to be a part of Sukeban.
As a stylist, what are your influences in fashion? Who are your fashion icons?
I’m influenced a lot by my Japanese heritage, I’m always looking at vintage Japanese advertisements and fashion magazines.
Has Dr. Martens been a part of your style?
I recently just got the 1461 as I’ve been wanting them for a while. They go with everything I wear, casual and formal.
Tell us about your first pair of Doc’s?
I used to wear Dr. Martens as a teenager, I bought my first pair for my first ever festival and I wore the same pair until they were completely ruined.
You’re also a photographer; how do you manage to stay on top of your busy schedule as a creative?
I’m freelance so I have a lot of time to do my own personal projects on the side which is mainly always photography and styling. I wouldn’t even call myself a proper photographer yet, I’m still experimenting and trying new things, I really need more practice! I think I’d definitely struggle to work on my photography if I was working full time, so I’m really appreciative of my current work status.
Life is way too short to be subtle, if you want something you have to go out and get it.
Do you have any advice for young creatives out there?
Life is way too short to be subtle, if you want something you have to go out and get it for yourself. This applies to everything.
What is it that makes you DIFFERENT?
Are any two people really the same?
Erika wears the Sinclair Wanderlust boot. Shop now on our US website.