FIVE MINUTES WITH: BLEACH LONDON
Having launched the world’s first salon focused on colouring rather than cutting, in less than a decade Bleach London has grown from a single chair and sink in the corner of Wah Nails Dalston, to now running an impressive three standalone salons in the capital. Capturing attention with their pioneering techniques and styles, Bleach London eventually launched their own range of vegan hair dyes and products, with an emphasis on environmental sustainable packaging.
With their eye for all things colour, it was only right that we teamed up with the cutting-edge brand for the launch of our DMs Colour Pop collection earlier this Spring. Following that event in our Oxford St store, we caught up with Ines Morley, Poppy Hughes and Alisha Dobson – three of the lead stylists at Bleach’s Brixton salon, to chat influences, hair dye, and Docs.
What’s your favourite hair dye colour you have created for a client?
IM: I have been having so much fun with peaches recently. It’s been such a popular colour this season – there’s a perfect peach out there for any client so I’ve been loving its versatility.
PH: My favourite would have to be when I did lemon yellow and strawberry pink half and half on someone’s hair. It was fruit salad heaven!
AD: I love doing big colour changes and full transformations. When someone had been dreaming of something for ages and finally goes for it. One of my favourites was a bright yellow root that fades to a pale-yellow end.
What influences your work? Do you find inspiration in any unexpected places?
IM: I find inspiration from many places. Now the weather is turning and the flowers are coming out, I’ve been really inspired by their colours.
PH: I tend to get my inspiration from seeing patterns and colours together in my day to day life. That can be from street fashion to coloured food and nature that has caught my eye! As a team we all share what we’re loving and current inspo which is really nice.
AD: Animal colourings always amaze me, I have a lilac and tan dog and in my head I’m trying to work out how to achieve the colours on hair! Street trends really influence me, and our clientele who are always changing and evolving.
