We love to shine a spotlight on the talented and interesting individuals who work in our stores and head office because they’re the ones who really ‘live’ the rebellious, unique Dr. Martens brand… and know how to seriously rock a pair of Doc’s of course.

Meet Alejandra, historian and sales assistant at our Dr. Martens Newbury Street, Boston Store. We spoke with her to find out more about her personal style, and what she stands for…

What’s your name and where are you from?
My name is Alejandra, most just call me Al. I’m a sales assistant at the Dr. Martens Newbury Street, Boston Store. I attend Emerson College as a visual media arts major, but history is 100% my passion. When I’m not at the store I enjoy thrift shopping, painting, and trying new foods.

What Dr. Martens are you rocking currently?
I’m wearing the Dupree shoe with yellow laces. They’re the perfect spring-goth look. I honestly love the pointed toe – they make my foot look longer and make me feel like a ballet dancer.

Do you remember your first pair of Dr. Martens?
I got my first pair of Dr. Martens at 12 years old from my mother for Christmas. I went to a strict private school up until that point, so I got shoes that I knew would make me stand out in my new public school. They were the 1914 boots in black. I was the first girl in my school to wear Doc’s. They were so tall that my friends and I would sit in the local mall bending the leather back and forth to break them in. Today they live as book ends in my home.

How would you describe your style?
I’ve always tried to direct myself toward a certain style or aesthetic but it never works, I want it all – I want to be the most fashionable person in the room while the most comfortable and (not always) practical. One thing that I cannot leave the house without it is a baseball cap. I have the same number of baseball caps as I have pairs of Dr. Martens – 16. This winter, my go-to colors were orange and navy, along with all the white shoes! I love the white 1461 Mono shoe so much and I was dying when the velcro Laureens were released this year. I’ve convinced a lot of non-believers to join the white shoe wave – they’re not as hard to keep clean as you think.

What’s a fashion trend you love or hate right now?
A fashion trend I’m living for right now is fishnets under jeans. To me it is like the whole lace and leather thing all over again. The best part is that it takes almost no effort yet can put any look on the cutting edge of fashion!

Alejandra wears the Dupree shoe.

What’s your favourite thing about the city you live in?
My favourite things about Boston is the film scene, the nature, and the memories. Boston has so much rich history and architecture that I never get tired of just going for a walk around the city or exploring parks in the inner city. I love catching a movie at the Coolidge Corner or Brattle Theaters with friends or attending a concert. There is never a dull evening in Boston and after spending 18 years here I know it like the back of my hand.

What are your three top season footwear picks?
1. The Pressler shoe.
2. The Laureen shoe.
3. The Dante shoe.

And finally, what do you stand for?
I stand for art, freedom, and intersectionality.

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