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Holiday, The Brand


This holiday season we’re celebrating community. To help us do that, we’ve partnered with Papi Juice, who know a thing or two about gathering.

After all, the Brooklyn based art collective was founded in search of community. Best friends Mohammed Fayaz, Adam R, and Oscar NÑ set out to


create a space in nightlife that affirms and celebrates the lives of queer and trans people of color. More than nine years later, it’s not hyperbole to say Papi Juice is New York’s City’s favorite party.

But it’s not only a beloved soirée. When the sun comes up and the spell of the disco ball (temporarily) wanes, the multifaceted collective continues beating – providing intentional platforms for artists of color through workshops, artist residencies, panels and more. In their words, Papi Juice “lives at the intersection of art, music, and nightlife.”

It’s fitting that they’ve partnered with heavyweight institutions like MoMA PS1 andThe Metropolitan Museum of Art This holiday season, we’re incredibly proud to collaborate in the name of community. Papi Juice curations bold, underline, and italicize the importance of being together, and our holiday campaign echoes this exact energy.

The Gift of Community is about being with those who matter most and being seen for how we want to be seen. Gathering with your chosen family and showing up as your most authentic self is something to celebrate. We’re ecstatic to collaboratively shine light on the cultivation of joy, friendship and authenticity.

Throughout the season, they’ll show us how they do the holidays. And as the Papi Juice community is not only diverse in terms of their identities, but also in their style expression, it’s only right that we gave them early access to our ’22 Holiday collection to get their next party look together.

From neon to leopard to the iconic classics, there’s plenty of choices to shine on the dance floor. Shop the collection, and make your step stand out this holiday season.

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